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Culinary

Restaurant video, social, and websites, billed monthly.

Cinematic films, social cutdowns, digital video menus, and a site that takes bookings. Content as good as the food, on a subscription built for restaurant margins.

Start a project → See the work
Verticals / Fitness Culinary Dental Realty Enterprise Portfolio
The practice

Built for restaurant economics.

Restaurants benefit from video more than almost any industry we serve, and have less margin for it than almost any industry we serve. A monthly cadence solves that. You get quality content paid for the way restaurants already pay for produce, payroll, and rent.

We have shot enough restaurants to know which pieces earn their place on the page and which ones look good but never get clicked. Header film. Trailer. An About film, shot run-and-gun or as a Chef's Table sit-down. Menu items being made and plated. Real reviews from real customers in the room.

Because one team runs your film, your social, and your site, every piece matches and nothing gets re-quoted.

Social

What the monthly cadence looks like.

Vertical cuts that run on Reels, TikTok, and Shorts. Same shoot day, packaged for the feed.

The innovation

The digital video menu.

We pioneered the digital menu for restaurants. Every dish on it carries a code. Picture a guest scanning it and watching that exact plate come to life: caught in the ocean or picked that morning at the fish market, cleaned and prepared by hand in your kitchen, then plated right in front of them.

That is true transparency. When a guest can see where the fish came from and exactly how it was made, they trust the kitchen and they order more. Nothing on a table sells a plate like watching it made.

Maree, a seafood restaurant digital menu we designed: every dish carries a QR code to scan and watch it made, from the ocean to the kitchen to the plate.
The Marée menu · scan any code to watch the dish made
Websites

The site the food deserves.

Every culinary subscription pairs cleanly with a site we build. Header film up top, menu pieces in the grid, reservations one tap away. Two recent restaurant sites below.

Restaurant website built by Kabja, homepage with header film Restaurant website built by Kabja, menu and reservations page
See all three examples →
Concept · Marée

A seafood house, built end to end.

Marée, a concept seafood house in New York. We built the brand, the website, and the menu as one system, with the same seal, type, and ocean palette running from the room to the screen to the table.

See the full concept →
Marée restaurant website designed and built by Kabja
The websiteView site →

A cinematic site, sea to plate, with the brand film up top and reservations one tap away.
Marée brand guidelines, the brand standard by Kabja
The brand standardSee the brand book →

The full identity (marks, palette, type, voice, and photography) in a book the team actually opens.
Marée digital video menu designed by Kabja
The menuView menu →

A code on every dish that plays the film of it being made, from the boat to the plate.
Origin

One film helped build two restaurants.

One of our earliest clients was a sushi restaurant. We built this film for them. It ran on social media, played inside their dining room, and screened at the local movie theater. It helped build not one but two of their restaurants. We have seen in real time how the work pays off, and what it means for a client's return when the content is right.

Also built end to end

Hotter, a New York hot dog brand.

The mark, the deck, and the live site, all from one team. Another complete package, built top to bottom.

The Hotter website homepage we built
Three plans

Appetizer. Main Course. Fine Dining.

Three subscription tiers. All three include a shoot day, an About film, menu items captured in action, and customer reviews. Tier up for more shoot days, more polish, and a Netflix-grade About piece.

Plan 01

Appetizer.

Contact for a custom quote →

For neighborhood restaurants and starting-out operators. The starter cadence that puts a restaurant on the map without a one-time hit.

  • Half-day shoot
  • 1-minute About film
  • 10 menu items
  • 5 video reviews
  • 20 social posts
Plan 02

Main Course.

Contact for a custom quote →

The most popular tier. A full shoot day. A trailer plus a longer About film. The combination that runs the homepage and the social calendar both.

  • Full-day shoot
  • 1-minute Trailer + 2-minute About
  • 10 menu items
  • 5 video reviews
  • 20 social posts
Plan 03

Fine Dining.

Contact for a custom quote →

For chef-led concepts that want a Chef's Table-grade About film and a deeper menu library. Two full shoot days. Highest polish.

  • Two full-day shoots
  • 1-minute Trailer + Netflix-quality About
  • 20 menu items
  • 5 video reviews
  • 20 social posts

Every plan is scoped to your restaurant. Contact for a custom quote.

Keep exploring

Industries

Fitness

Gyms, trainers, and fitness brands on a recurring cadence.

 Industries

Dental

Practice marketing built like a retainer.

 Agency

Portfolio

Our video portfolio. Fifteen years of brand films.

Start a project

See what a month of restaurant content looks like.

Start a project → Email us