It's called the Diffusion Plan. We start with one strong piece of content and map everything it turns into ahead of time, across every channel that earns a spot.
Most agencies hand you a blank calendar and ask what to post. We hand you a finished one. Strategy pulled from your brand, campaigns built around what you are actually trying to do, and a feed we write, schedule, and post for you every month.
We start with what your branding already settled, the voice, the audience, and what matters most, then turn it into the plan your feed runs on every day. The strategy is your brand, applied.
Not generic monthly content. Real campaigns mapped to launches, seasons, and the windows you actually care about. Each one with a theme, a hero piece, the derivatives, and the order they post in.
Captions written in your founder's voice. Hashtag sets refined per channel. Everything scheduled and posted on the cadence we mapped. You approve once a week and we handle the rest, so the feed is one less thing on your plate.
Here is what a single shoot turns into: the strategy doc, one mapped campaign, and the week it fills.
Three content pillars, the voice rules, and a channel for each: Reels for reach, carousels for depth, Stories for the daily texture. One page your team can actually follow, with every post tracing back to a line in it.
A single brand film becomes the hero cut, three vertical Reels, two quote carousels, and a run of Stories, the same message told nine ways across the week. The launch fills the calendar instead of you scrambling to.
Mon hero cut, Wed carousel, Fri Reel, and Stories filling the gaps, captioned in your voice and set live on the cadence we mapped. You approve the week on Monday; we post the rest, so it's off your plate.
We do not just design the post. We write the caption in your voice, build the hashtag set for each channel, and schedule everything to publish on the cadence we mapped. You approve once a week, and we post the rest.
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Vertical and horizontal, long and short, captioned and silent, founder-voiced and member-voiced. By the time the hero film is delivered, the monthly run is already structured.
Source asset
A long-form piece from the Throughline pipeline: a brand film, a founder interview, a medium format shoot, or a campaign reveal. The anchor everything else comes from.
Diffuses into derivatives across
Social is a subscription discipline. We price it that way. Start small, scale with your calendar, cancel after the first three months with 15 days' notice. The point is rhythm, not a one-time hit that goes quiet.
5 to 11 posts per month.
Best for founders, advisors, single-operator practices
12 to 24 posts per month.
Best for practices, boutiques, and growth-stage brands
25 to 30 posts plus community engagement.
Best for enterprise and multi-location brands
Social at Kabja is structured like production: defined inputs, defined outputs, and a rollout planned far enough ahead that nothing gets improvised at the last minute.
Strategy before publishing starts.
It starts with a structured conversation that surfaces your real voice, audience, and what matters most. From there we settle the 90-day arc on paper before anything goes live. Discovery keeps social tied to real business outcomes instead of content churn.
One source piece. Mapped across every channel in advance.
Our distribution method. Derivatives, cadence, and channel fit are planned before the first post, so the calendar is finished before publishing begins. The work compounds because nothing is improvised.
Social fed by film, photo, and web outputs.
Social starts upstream. We pull from your photo-video assets and your website so every post reinforces the same narrative. Full pipeline, one source of truth.
Start a project
Plans start at $500 to start, $1,000/month. Custom scopes available.