← Verticals
Dental · Full-service

Build more trust, book more patients.

We run the patient-facing side of your practice: brand, web, cinematic video, and social. One team, from first impression to booked chair.

Start a project → See the work
Verticals / Fitness Culinary Dental Realty Enterprise Portfolio
01 / What dental video is for

Closing the gap.

Patients know they are getting a cleaning, a crown, an aligner. What they do not know is the temperament of the practice, the gentleness of the hygienist, the philosophy of the doctor. That is the gap we close. We make cinematic profiles of the practice and the people in it, patient stories told in real voices, and service highlights for the technology that matters.

Patients arrive having already met you. The conversation starts further down the road.

A dentist talking with a patient in a calm, natural-light practice
02 / Where it started

It was 2012 and we had an idea.

Most orthodontists focus on the outcome. Straight teeth, aligned bites. But we wanted to understand what the patient actually experiences. The process. The relationship with the doctor. The confidence that builds when you understand what's happening.

So we found ourselves in waders in a river, filming a family. A real river runs through it. That shoot became the foundation of everything Merrill Orthodontics does today. And it became the foundation of everything we do.

Merrill Orthodontics is where it all began. Twelve years later, it is core to what we do: tell stories about professionals. Not procedures. The people behind the practice.

03 / The services

The comprehensive marketing plan for your practice.

A single team running every patient-facing channel: brand, web, video, social. One contract. One creative direction. One number to call. Built specifically for dental and orthodontic practices.

01
Brand
The foundation
Logo, color system, typography, and brand standards. The visual language that carries through every patient touchpoint, from your front door to your Instagram grid to the folder you hand someone after an implant consult. Everything looks like one practice. Built once, runs everywhere. This is where the comprehensive plan starts.
02
Web & SEO
Built to convert
Practice websites designed, built, and optimized to convert the traffic your video and social send. Local SEO so the patients searching for you actually find you. Site speed, mobile experience, schema, and on-page work handled. If your current site is working, we optimize it. If it isn't, we rebuild it from the ground up.
03
Video
Trust before the chair
Cinematic doctor portraits, patient testimonials, procedure walkthroughs, equipment highlights, team introductions, and in-office loops. We find the story your practice has been carrying for years and put it on screen, so patients arrive having already met you. The single highest-converting asset on your site.
04
Social
Running 365 days a year
Weekly content strategy, production, scheduling, and posting across Instagram, YouTube, and TikTok. We run the accounts, or we build the system and teach your team to run it. Either way, your practice shows up every week, with content that looks as good as your brand film.
04 / The films you don't think to make

Expand the conversation beyond the hero story.

Most practices start with one cinematic film. The next conversation is quieter and more useful: what else do your patients actually need to see? The technology they're paying for but can't picture. The questions they ask your front desk every week. The team they'll meet at the first appointment.

There's one type of film practices rarely think to make until the hiring crunch hits. A recruiting video. The hygienist shortage is real, and practices that show their culture on screen hire faster. It pays for itself in a single avoided recruiter fee. The rest of the menu is below.

Featured Films
05 / Featured project

Peralta Orthodontics.

Most orthodontic films open inside a practice. White coat. Equipment. A smiling patient. This one opens with a watch. Dr. Peralta is a collector. The first thing he said to us was that the discipline that drew him to horology is the same discipline he brings to every case. Tenths of a millimeter. Years of patience. The understanding that small movements, applied with intention, produce something lasting.

So we followed him outside of it. Through his collection. Through his home. His wife joins him in the practice, and that partnership becomes the thread. Two people who chose precision in their work the same way they chose each other. The office appears, but only after you already know who he is.

This is the film we point to when a new client asks what we mean by telling stories about professionals, not procedures.

06 / Featured project

Hazelnut Dental.

One of the most delightful families we have filmed. Minimalist office. Large windows. Natural light only, which is exactly how we like to shoot. We found a field at golden hour for the cinematic moments.

The result is a series that works as practice marketing on the website and as a patient introduction the staff can email before the first appointment.

07 / A second example

Lakehills Orthodontics.

A service-highlight piece for Lakehills Orthodontics. The technology and clear aligner process, shown rather than explained.

Sometimes the whole assignment is one well-made video that takes one obstacle off the patient's mind. That is enough.

What we make for your practice

Different films, each doing a different job.

Not every practice needs all of them. Most start with one or two and build from there. Here's what each one is built to do.

Foundation
The Founder's Story

Patients decide if they trust a doctor before they ever walk in. A cinematic portrait of who you are, why you started, and what you believe about care closes that gap before the first appointment. This is the video your website has been missing.

Social Proof
Patient Testimonials

The single most influential content you can put on your site. Not a written review. A real patient on camera, in their own words, explaining what changed. We find the story, direct the interview, and cut it down to the moment that matters.

Case Acceptance
Procedure Walkthroughs

Fear of the unknown is the number one reason patients delay treatment. A short, calm walkthrough of what a procedure actually feels like, narrated by your doctor or staff, and it drops anxiety and moves fence-sitters into scheduled appointments.

Web + Apps

We build the website, too.

A film does its best work on a site built to hold it. So we build that too. The full practice website, designed around the same story, built to the same standard, and yours to edit after launch. Here's the one we made for Peralta Orthodontics.

Peralta Orthodontics, a custom practice website designed and built by Kabja Concepts

Peralta Orthodontics · a practice website we designed and built

View the live site ↗
08 / The dental playbook

Your 90-day roadmap.

We've built practices from nothing. We've expanded ones that thought they were done. The playbook is what we deliver during our first week. Your production timeline, the films we'll make, the social content calendar, and the breakdown of which channel drives which outcomes.

Start a project and we map your first 90 days on the opening call.

09 / A quieter win

AI that runs in the background.

Beyond the patient-facing work, we also build practical AI into the back office. Front-desk scheduling, recall reminders, and the follow-ups that usually slip. We built our own platform to run our agency, and we set up the same kind of automation for practices that want it. No hype. It just quietly saves your team hours.

Keep exploring

Industries

Real Estate

Listing films and sites that move the property faster.

 Industries

Culinary

Video, web, and social that fills a restaurant's tables.

 Agency

Portfolio

Our video portfolio. Fifteen years of brand films.

Start a project

Fill your schedule with the right patients.

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