Fitness · Full-service

High-impact fitness content that fills your floor.

Content is the whole package here: your brand and logo, your website, your video, and your social. One agency built around fitness, so all of it works together to grow your business. We came up in video and built into the full stack, shot in NYC and directed by a Life Time Master Trainer.

What We Do

One fitness agency. Four kinds of content that grow your business.

For us, content is more than video. It is your brand, your website, your video, and your social, all built to work together. Pick where you want to start. Each one links straight to real examples below.

Brand

Identity, logo, and brand standards that hold up on the floor, on camera, and across every member touchpoint.
See examples

Design & Web

Websites and creative built to convert the traffic your content drives. We design, build, and optimize.
See examples

Video

Cinematic reels, shorts, and campaign films shot on real gym floors.
See examples

Social

Weekly content strategy, production, and posting across Instagram, TikTok, and YouTube.
See examples
Some brands we love
Life Time Xero Shoes Ten Thousand Hyperice Kenetik
The Problem

Most fitness content doesn't sell.

You already know video and social matter. The problem is what the market keeps handing you, and why it never turns attention into members or sales.

01

Generalist agencies

Crews that have never coached a class shoot fitness like any other product. It looks fine. It does not move anyone.

02

One-and-done shoots

Expensive single shoots drain the budget, then go quiet. No system, no momentum, nothing fresh to post next week.

03

Views, not members

Content that racks up views but never fills classes, sells memberships, or moves product off the shelf.

Why We're Different

An agency built entirely around fitness.

We are an agency, just not a generalist one. We are hyper-focused on fitness content, led by a Life Time Master Trainer. Our founder spent over 20 years coaching and a decade behind the camera in gyms and fitness companies across the country.

That means we speak the language of the floor. Form coaching, programming logic, member psychology. We bring that knowledge to every frame in ways a general agency simply can't match.

We don't borrow the fitness world. We live in it.

A Life Time master trainer coaching a client through resistance-band work on the gym floor
Examples · Video

Cinematic films and trailers.

Horizontal hero films and brand trailers, shot on real gym floors. The vertical social cuts that drive the feed live in our campaign work below.

Examples · Social

Campaigns that move, managed week to week.

We run the whole engine: strategy, production, and posting across Instagram, TikTok, and YouTube, all built around your brand. You stay focused on the floor while we keep the feed moving.

Featured campaign: Kenetik Momentum x Life Time. We shot and produced the full social asset package for the Kenetik and Life Time collaboration, start to finish, from concept to posting.

Examples · Design & Web

We build the fitness website too.

Great content sends people somewhere. We design and build the destination. Below is Crucible, a real fitness site we built, fast and on-brand, made to turn views into members, bookings, and sales. We are an agency that also builds, so your brand, video, social, and site all come from one team.

crucible · a fitness site by Kabja
Real client-style build · Crucible strength & conditioning Open the full site →
Examples · Photography

We shoot photography too.

Product photography and brand photography, captured on the same shoot days as the films. The same eye and the same gym floors, stills you can run anywhere from the site to the feed to the sales deck.

Product photography of Xero Shoes on a gym floor by Kabja Concepts
Product photography · Xero Shoes
What You Get
Kabja Concepts cinematic fitness shoot in progress on a gym floor

Built-in access. Cross-promotion. Real ROI.

Because we live in the fitness world, you get things a general agency can't offer. Built-in access to experienced trainers and real gym members as on-screen talent, seamless cross-promotion, and a partner who already understands your audience.

  • On-screen talent: real Life Time trainers and gym members
  • Cross-promotion: seamless brand partnership opportunities
  • Real ROI: built-in affiliate integration for trackable results
How It Works

Four steps. You ship, we handle the rest.

Step 01

You ship product

Send it over. It is styled, used, and kept.

Step 02

We create the shots

Produced on real gym floors with our in-house talent.

Step 03

We distribute

Across our social and affiliate channels.

Step 04

You grow

Ready-to-post content on a steady rhythm, lower costs, and affiliate sales.

Our Process

Rigor before cameras roll.

Our process is one of the things we have become known for. We lock the brand, goals, and audience before a single camera rolls, so every concept, storyboard, and script is decided up front.

That rigor is why the work comes back ready, not in rounds, so you spend less time waiting and more time posting. Speed, precision, and cinematic quality every time.

Phase 01

Learn

A deep dive on your brand, goals, and audience.

Phase 02

Plan

Concept, storyboard, and script locked before the shoot.

Phase 03

Shoot

Cinematic capture with real trainers and members.

Phase 04

Deliver

Polished, ready-to-post content.

Pricing

Premium fitness content, from $1,450/month

Our model is built differently. You get premium content at a budget that maps to a real gym. You supply product. We cut location fees, casting calls, and agency markups, which keeps rates well below traditional production.

Starter

Social-Cut Subscription

Monthly content partnership with monthly production packs.

  • Product-in-action content
  • Cinematic reels & shorts (9:16, 1:1, 16:9)
  • High-res stills for ads & email
  • Finished cuts, ready to post
Standard

Full Campaign

More creative each month, plus distribution across our social and affiliate channels.

  • All starter features
  • Affiliate integration
  • Extended content series
  • Potential Life Time syndication
Contract

6 or 12 Month

Lock in your partnership. Cancel anytime after the first three months with 15 days' notice. No penalties.

  • Committed monthly packs
  • Flexible cancellation
  • One flat monthly rate
  • A team that knows your brand
Invite-Only Collaboration

Only eight seats per quarter.

We reached out because we believe in what you offer, whether we are already fans of your products or seeing them for the first time. We would be glad to put your brand in our work.

We take on eight partners a quarter so every brand gets our full attention. If the fit is right, there is a seat for you.

FAQs

Common questions.

What's the lead time from call to shoot?

Depending on schedule and when we receive your product, kickoff call to camera roll can be as little as 7 days.

How many revisions are included?

One free revision. Additional revisions are $200 each.

How long are the commitments?

We offer 6 and 12 month subscriptions.

What if I need to pause or cancel?

Cancel anytime after the first three months with 15 days' notice. No penalties.

One Team

Fitness is where we live. It is one room of a full agency.

We came up in video and built into the full stack. So beyond fitness work, the same team handles branding, websites, and social for any business. Need a logo, a site, or a month of content that is not fitness? You are still talking to one team that already knows your brand.

Keep exploring

Start a project

Let's fill your floor.