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Web + Apps

We build custom websites, web platforms, and iPhone apps for your business. You own your site and edit it yourself after launch, with no lock-in.

Trace, an iPhone app designed and built by Kabja Concepts, shown running on a phone

The difference

Most agencies can't build software. We build custom websites, web platforms, and iPhone apps for your business.

What we build

Sites you own. Software built for how you work.

Jasmine Ahmed, a custom website designed and built by Kabja Concepts
01

Custom Websites

Custom websites you own and can edit yourself after launch. No lock-in.

Fitnnovation, a web platform designed and built by Kabja Concepts
02

Web Platforms and Software

Web platforms, client portals, dashboards, and booking systems, built around how your business runs.

Trace, a custom app designed and built by Kabja Concepts
03

Custom Apps

Custom iPhone and web apps for your team and your customers.

Conjure, the web platform Kabja Concepts built and runs on
04

Internal Tools

Internal tools that take the busywork off your plate. One source of truth, no double data entry.

Web-based software platforms

We build the platforms your business runs on.

Fitnnovation, a trainer operating system platform designed and built by Kabja Concepts

Fitnnovation · a trainer operating system we built

01

CRMs

Customer and contact systems built around your real pipeline, not a generic template.

02

Project management software

Track work, teams, and deadlines in one place your team actually wants to use.

03

Online stores

Sell online with a store you own and control, wired to how you actually fulfill.

04

AI applications

Apps with AI built in where it actually helps, from drafting to search to support.

Client portals, dashboards, booking systems, and more. If your business runs on it, we can build it.

Conjure, our web platform

We build your site. You can run it yourself.

Conjure is the platform we design and build your website on. You watch it come together in real time, and on plans that include editing access, the same visual tools are yours to update the site whenever you want.

The Conjure editor, the web platform Kabja Concepts designs, builds, and edits client websites in

Conjure · editing a live client site

01

Designed by hand, not from a template

We build every page from scratch in Conjure, so your site looks like your business and nobody else's.

02

Edit it without touching code

Change words, swap photos, and update prices and hours in a visual editor. If you can use a doc, you can run your site.

03

Yours on the right plan

On plans that include editing access, you keep the keys and update the site any time. We stay one message away.

We built Conjure and ran our own site on it before any client did. See the Lab →

Selected work

Software we've built.

Real software we designed and shipped in-house. Apps, platforms, and tools, not just websites.

Trace, an iPhone app designed and built by Kabja Concepts, captures who, when, and where you meet someone and keeps it private on your device
iPhone app · Live in the App Store

Trace. An iPhone app, live in the App Store.

We designed and built Trace end to end. It helps you remember everyone you meet, captures who, when, and where, and keeps it private on your device.

Visit Trace →
A capability, not a pitch

Software that can include AI.

The apps and platforms we build can include AI where it helps. Automation, search, and smart features that save your team time. Never AI for its own sake.

Common questions

What people ask before they start.

Yes. It is yours, and you can edit it yourself after launch: copy, photos, updates. No agency lock-in.

Conjure is our own web platform. It is what we build your site on, and it is what lets you edit it after launch without learning code.

Yes. If you can describe how your business works, we can usually build software for it: portals, trackers, booking, internal tools, even consumer apps.

It is scoped to the brief, and far more reachable than the enterprise quotes you may have seen. The first conversation is where we figure out what it would take.

Keep exploring

Start a project

Tell us what you want to build.