Marée, a New York seafood restaurant brand, website, digital menu, and social, designed and built by Kabja Concepts.

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Client · Seafood & Raw Bar · New York

Marée.

Sea to plate, in New York. We built Marée end to end, the brand standard, the website, the digital menu, and the social, as one system. Here is the whole project in one place.

The project

One seafood house. The brand, the site, the menu, and the social, built as one.

Marée is a fine-seafood restaurant, sea to plate, raw bar, New York. We built it from the name out, so the room, the screen, the table, and the feed all feel like one place.

Four deliverables on one foundation: the brand standard, the website, the digital menu, and the social. Each is shown in full below.

Everything runs on the same marks, the same ocean palette, and the same voice. That is what makes Marée read as one restaurant instead of a stack of vendors, and it is what we build for every client.

01 · The brand standard

The brand book your team actually opens.

Marée, a New York seafood house we built from the name out. Step through the real guidelines: the marks, the palette, the type, the voice, the photography, and the whole system in the wild. This is the standard every brand we build is measured against.

02 · The website

The site the food deserves.

A cinematic site, sea to plate. A header film up top, the raw bar and signature dishes in the grid, reservations one tap away. It all carries the same marks, type, and ocean palette as the brand book.

maree.nyc
Marée website home, designed and built by Kabja Concepts
04 · The social

Posts that look like the restaurant.

The same seal, the same ocean blues, the same type as the brand book, cut for a phone. One round of work covers the grid post, the story, and a three card carousel.

Marée grid post reading Sea to Plate, over a photo of a fisherman at dawn
Grid post · 4:5
Marée story post reading Every plate has a film, with a scan to watch button
Story · 9:16
Marée carousel cover reading No farms. No middlemen.
Carousel · 1 of 3
Marée carousel card over a photo of a plated fillet, reading Nothing served has been out of the water a day
Carousel · 2 of 3
Marée carousel closing card reading Come in with the tide, with the address and web address
Carousel · 3 of 3

A whole profile, not one post.

Tiles are planned nine at a time, so the grid reads as one picture instead of nine loose posts. The profile photo, the highlight covers, and the bio come out of the same kit.

The Marée Instagram profile, showing the seal as the profile photo, five highlight covers, and a nine tile grid

Built to sit together

Photo tiles and type tiles alternate on a set rhythm, so the grid stays readable as it fills up.

Every size covered

Grid at 4:5, story at 9:16, carousel at 1:1. Same artwork, cut for each place it runs.

It matches the table

The seal, the blues, and the type are the ones on the menu and the website. Nothing is invented for social.

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