The story
More than a video. A time capsule.
For the interview location, we rented a spot in a historic old town. What we set out to make as a video for their practice became something much larger.
Their father has since passed, and the family now has this film to look back on and to show their kids. It became a time capsule.
It was also a proof of concept for us: professionals do have stories, and hearing them builds trust and a connection with prospective patients before they ever walk in the door. It is the idea that cinematic stories are built on.