KABJA FITNESS
Transforming Gym Marketing and Member Retention with Tailored Video Solutions for Gyms, CrossFit, and Fitness-Related Brands
In the dynamic world of health and fitness, standing out is more than a goal - it's a necessity.
As a gym owner, manager, Chief Marketing Officer, or fitness professional, you understand the challenges of attracting new members, retaining existing ones, and consistently communicating your unique value proposition. That's where Kabja Fitness steps in.
We started in fitness.
Ten years prior to when this photo was taken, Vinnie was on the very same stairs talking to the same man (Blair McHaney) about trying to produce some video for the gym. He was currently working there as a personal trainer. The video was a success, and Kabja Concepts was born.
With a background in the fitness industry before starting film, we understand the unique needs and challenges of fitness professionals and gym owners. We can help fitness companies in ways other vidoe companies wouldn’t know how.
WHAT WE OFFER
Our services are tailored to your needs and include founder stories, cinematic stories, social media ads, product videos, educational training, testimonials, and more. Our innovative approach and commitment to client satisfaction set us apart.
And it doesn’t just stop at video. We can help with your branding, website design, blogging, SEO, and social media management.
Below are some video examples.
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Everyone loves a story. You have one to tell. And by telling it and getting a little personal, you will gain your prospective members and customers trust. They will feel as if they’ve met you before coming into the club!
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For Instagram, Linkedin, and Youtube. We produce for long and short form ads for social.
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Have something specific to highlight, such as a unique high-tech piece of equipment or the cleaning systems in your club? We have you covered.
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Besides just the content creation, we can fully manage your social media accounts, making your marketing almost fully automated. We ensure consistent, engaging content that drives growth.
VIDEO PRODUCTION
We offer a comprehensive range of video offerings for owners/operators. From Overview Videos and Testimonials to Services Videos and Social Media Content, we have you covered. We also provide packages that can be customized to fit your needs.
FEATURED PROJECTS
TYPES OF VIDEOS
About Us / Founder Stories
Cinematic Stories / Mini-Docs
Social Media Ads / Vertical Video
Content Marketing
Testimonials
Messaging to Members
FULL CAMPAIGNS
Distributed via social media and email, producing a video campaign can be extremely effective in delivering a specific message. Beyond just the videos, we can help with messaging, taglines, graphic design, and distribution.
PACKAGES
Here are the video offerings we recommend for owners/operators. NOTE: If one of these doesn’t fit, we can customize your project to fit your needs.
Overview Video + 2 Testimonials
This is the best starting point. Show your prospective members who you are, what you’re about, and highlight a couple aspects of your club.
As mentioned, there’s no better marketing than perpetual word of mouth, which is exactly what testimonials are. Having them on your website and diffused through social media can greatly increase conversations.
About Services (1-3 videos or more)
It’s well known among owners that profit comes not from memberships, but from selling members services. Therefore adding some Services 1-3 services videos can highlight specific departments and/or specific programs you are offering.
Personal Training Department
Spa
Paid classes
Aux accessories (e.g. Hydromassage, recovery tools, etc.)
Social Media Content (3-15 second ads or more)
ORGANIC, AUTHENTIC content will only add to your highly produced content. Being able to record members during or after a class, doing quick vignettes of the atmosphere in your club, or just capturing smiling faces can really increase engagement and therefore conversions.
Our recommendations:
Vertical videos
Facebook/Google ads with both highly produced and “user generated” content
Click here learn about our CAAS plans, which enable you to pay via subscription just like members pay for their club membership!
OUR PROCESS
We analyze your site and learn about you to create a comprehensive marketing plan.
In our Learning Phase, we dedicate ourselves to learning all we can about you, your practice, your current patients, and your prospective patients. Included in this Phase includes:
Learning about your and your story. This is using not only for branding, but also your Cinematic Story.
About your practice
What is the culture?
Who works for you
What services you offer
What do you feel sets you apart?
Any technology that you want to highlight
Your current patients
Who are they and how can we help make their experience even better?
Survey their thoughts and questions
Your prospective patients
Do you want to expand your current demographic or seek a new one?
What do they do for a living?
What do they care about?
Planning Phase: We take what we’ve learned and reverse engineer your content plan.
Production Phase: We capture all that we’ve outlined in your storyboard and plan.
Post Production: We edit the content according what we outlined in preproduction, including the style and dimensions of the assets.
Delivery: We give you the link to the assets to be able to used immediately on your site. Social media assets will be delivery per month.
We’ve created for big names in the industry.
Click on their logo to see what we did for them.
SUMMARY
At Kabja Concepts, we understand the unique needs and challenges of fitness professionals and gym owners because our owner is a fitness professional. We're committed to helping you leverage the power of video to grow your business, attract more members, and provide exceptional fitness experiences. By building a strong online presence, leveraging social media, assembling a strong team, and utilizing video marketing, you can effectively promote your gym, attract more members, and grow your business. Remember, the key to successful digital marketing is to stay consistent, engage with your audience, and always be ready to adapt and evolve.