KABJA CULINARY
A revolutionary approach to marketing for restaurants and eateries
As a foodie and almost chef who operates a video marketing agency, food and film are my two passions.
That passion led me and my team to create Kabja Culinary, a division of our company solely dedicated to innovative marketing solutions for food and drink based businesses. For example, we provide branding, video production, social media marketing, and design within a monthly subscription! MORE INFO DOWN BELOW…
Our primary project is building an online interactive video-driven food guide in major cities in the US, starting with New York. We own the domain BesteatsofNYC.com. Now, if you were to navigate there now, you won’t find anything, because we actually need to fill the guide with content before we launch!
In order to do that, we’re currently on the look for coffee shops, cafes, restaurants of all kinds that meet our criteria. Our goal is that instead of travel blogs or Yelp, this is where people will come to find the best food and drink!
In the next section, I’m going to tell you about our Food Guide and the revolutionary, game changing video concepts.
-Vinnie Van Wyk
EXAMPLES
We’re combining the likes of Chef’s Table from Netflix, Food Network, Yelp, and popular food blogs into an online interactive video-driven food guide.
Each establishment will have their own page but will also have opportunity to be featured on the front page of the guide in sections such as “The 5 best pizza places in Brooklyn”, The best fine dining in the “Upper East Side” or the “Best Brunch in LES”
We’ve put some thought and research into these video concepts, so let me take you through them…
Within every page, you’ll have a header video that will show featured video clips, giving the viewer an immediate look and feel of your place.
Down below, you’ll have your trailer, which is a 30-60 second reel which will include shots of your food, dining room, kitchen, people enjoying themselves, etc…
Then, you’ll have your About Us video, which depending on your plan, will be shot run and gun style or a higher quality sit down mini-doc style like Chef’s Table from Netflix.
For the next part of the page, we’re going to take some of your featured menu items and grab shots of them being made and being plated. This is huge because it’s one thing to see a photo, but how motivating is it for you be actually be able to see how the dish is being made! People love that!
We all know that establishments live and die by reviews. Forget the old written reviews that could be made up, we’re going to borrow concepts from the most successful TV shows on Food Network and grab authentic reviews from people right within your establishment. If you want a higher level production, we can schedule these to be sit down interview style with cinematic footage of them enjoying their meal.
THEN, what about a food influencer or critic coming in and being interviewed about your food? That is totally possible!
And that is just a start! After launching, you’ll be able to incorporate your menu and even have customers order right from the page.
And just a reminder, that ALL of these amazing video concepts are available right now within our subscription plans. Which brings me to the next video, where I’ll break those down.
The problem
Out of the different industries we serve, restaurants are the ones who benefit the most from video marketing. However, traditional high level video and digital marketing packages require large lump investments. To make matters more challenging, your marketing needs to stand out beyond your competitors.
The solution
We understand the restaurant industry can be costly. Secondly, we know traditional video production packages usually don’t pencil out because of the large initial investment. That’s why we created a subscription model. Instead of having to break the bank for marketing, you can pay over time.
SUBSCRIPTION PLANS “MENU”
CONTENT ONLY
As a fully capable agency, we can help you with not only creating the content, but all way from brand strategy, social media management, and even building your website and improving your SEO. Our plans can include all the above or if you already have those things in place, we can simply create the content for you.
NOTE: Just like you can substitute or add some things in your entree or drink, we’re offering some flexibility in our plans. Just let us know what you need and we’ll build a custom plan for you.
The fine print!
The subscription plans are in 6 and 12 month intervals, with special pricing given to 12 month commitments. Each plan will include a 30 minute review every 3 months where we look at analytics and content produced. This gives us both an opportunity to keep doing the things that are working and identify what needs to be improved. One important thing I want to mention is that in future we will own all the content on the guide…
If you have any questions about any of this, OR, you’re ready to get started, please drop a line in form below!
APPETIZER
$1000 to start
$500/month
1/2 Day Shooting
1 min Trailer/About Us video in ENG style
10 Featured Menu Items
5 video reviews from customers
Content for 20 social posts
Vertical video included
Up to 25 photos
-Video catalogue for social
MAIN COURSE
$1500 to start
$1000/month
1 Full Day Shooting
1 min Trailer
2 min About Us Film
10 Featured Menu Items
5 video reviews from customers
Content for 20 social posts
Vertical video included
Up to 50 photos
Video catalogue for social
FINE DINING
$3500 to start
$1500/month
2 Full Days Shooting
1 min Trailer
Netflix Quality About Us Film
20 Featured Menu Items
5 video reviews from customers
Content for 20 social posts
Vertical video included
Up to 50 photos
-Video catalogue for social
Social Recommendation
We recommend a Double Scoop plan to complete this “Main Dish”
SOCIAL MEDIA MANAGEMENT
If you’d like more media or more posts per month in your social media plans, we’re happy to do that!
You can add 1/2 day of Shooting to your Appetizer Plan for $500 or 1 full day to your Main Course or Fine Dining Plans for $1000 day.
SINGLE SCOOP
$1000/month
Basic
5-11 photo posts/month for social posting, brainstorming, copywriting, growth strategy, and community engagement.
DOUBLE SCOOP
$1500/month
12-24 posts for social posting, brainstorming, copywriting, growth strategy.
TRIPLE SCOOP
$2000/month
25-30 Posts for brainstorming, copywriting, growth strategy, community engagement (comments, DMs, tagged posts, etc)
ALA CARTE / SIDE DISHES
Need more than just the main course? Great! We’re happy to serve you.
BRANDING CONSULT
Two hours with our brand strategist to give you deep insights into your brand identity and strategy, which plans heavy into the overall design of your videos, site, emails, and social media posts.
$1000
SEO (Search Engine Optimization)
Our digital marketing team will help you get your ranking higher on Google and help you get noticed!
Plans start at $500/month
Have a question or ready to get started?
Fill in the form below and someone will reach out to you with urgency!